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The department of agriculture published the “The advise of catching the opportunity of making the industry of tea making stronger”
2017-01-14

Recently, the ministry of agriculture to develop distributed "seize the opportunity and stronger tea industry opinions" (hereinafter referred to as "opinions"), is put forward to develop new ideas for, both the international and domestic markets as a whole, speed up the construction of standardization of tea production base, cultivating a group of international tea group, a ring of a batch of tea brands with global competitiveness.

Our country is the world's largest tea production, but the tea industry big but not strong, and master of none, big and inefficient. Current consumption structure, speed up the upgrading, poverty engines to accelerate, "One Belt And One Road" strategy to speed up the implementation, to speed up the transformation development way, development of tea industry is a rare opportunity. For those routes, and and focused, break through the difficulty, strengthen the tea industry, improve the quality and competitiveness, boost agricultural transformation and upgrading, vigorously carry forward the Chinese tea culture, to achieve the great rejuvenation of the Chinese nation to contribute to the "China dream".

"Opinions" clearly put forward "a stable, two double, SanDiGao" development goals. A stable, namely the stability of tea garden area. Delimit the advantage area, develop the most appropriate area to the tea plantation area of stabilized at about 42 million mu in 2020. Two double, double realized that tea output and exports. SanDiGao, that is, improve the quality of the tea benefits, enhance the competitiveness of tea industry, improve the ability of sustainable development of tea industry. By 2020, cultivating five sales exceeds 5 billion yuan tea group, 20 sales exceeds 2 billion yuan tea group, through more than 10 years of efforts, cultivate 1-2 large tea group with international influence and brand awareness.

To strengthen the tea industry, "opinion" the following key measures are put forward. Advantage of resources, construct the most appropriate tea production area, with a focus on the stick to optimum area fitness, delimit the most appropriate area. Implementing innovation drive, enhance the level of science and technology of tea industry, the key is to speed up the breeding innovation, integrated innovation, promoting mechanism innovation. Promote standardization production, improve the tea quality benefit, the key is to speed up the standards and reducing chemical fertilizers, agricultural integration of agricultural machinery to promote, enhance tea resource utilization. Cultivate large enterprise groups, to improve the competitiveness of tea industry, with a focus on the construction base of raw materials, construction-processing base, and cultivating large enterprise groups. Gen tea brand, expand the market influence, the focus is on building regional public brand, expand enterprise brand of tea, strongly promote the tea brand. To strengthen the construction of market and build a tea circulation pattern, the focus is on perfecting the market system, development of new formats; develop the international market, to carry forward the Chinese tea culture. To strengthen the guidance services and promote the healthy development of tea industry, the key is to strengthen overall coordination, strengthen the policy support and strengthen guidance services.

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